Alberto
Ferrari

Most people have a simple answer when someone asks, “What do you do for a living?” I never had one.
My career didn’t follow a straight line — it unfolded like a map drawn in real time, across music, design, culture, sport, technology, and human creativity. FRRLRT.COM is the first place where all these pieces finally meet.
I started young. In the early 2000s I was a DJ, playing small clubs and discovering the emotional architecture of music. Almost immediately, in 2002, I became obsessed with web and graphic design — the idea that identity could be shaped visually, digitally, globally. New clients arrived, including some of the biggest names in the international music scene. That was the beginning of everything.

In 2007 I founded THIRTY5, the multidisciplinary brand that would put my name Alberto Ferrari on the map worldwide. THIRTY5 became a bridge between my passions: design, branding, music, artist development, creative direction. Through it I worked with major artists, managers, and labels, establishing myself as a hybrid figure in the music industry — part creative director and designer, part strategist, part manager.

A year later, in 2008, I created Picame Magazine, first an e-magazine and then a fully fledged editorial project. It quickly became a respected reference point in the global world of art and digital art. In the years that followed I won three Italian Web Awards (2009, 2010, 2012), and in 2010 the Italian Ministry of Youth selected me as one of the top 200 under-35 Italian talents.

Between 2013 and 2022, I became Web & Creative Partner for SoBe Sport, collaborating closely with professional football players — some of the heroes I had posters of when I was a kid. Those years immersed me deeply in the sports world, expanding my network and redefining my understanding of performance, identity, and human potential.

In 2014, before “influencer marketing” became an industry, I launched Top Fashion Influencers, the first popularity ranking for influencers. It opened the doors to collaborations with celebrities and digital creators at a time when this world was just beginning to explode.

From 2019 to 2023, I served as Digital & Creative Manager for MYCOlive, an innovative co-living startup based in Budapest and expanding across Europe.

In 2024, I also began my own personal music project, ALLEROIF — my mother’s name reversed. It wasn’t created with commercial intentions, but with the simple desire to share emotions through sound. ALLEROIF became a personal outlet, a way to reconnect with the pure essence of why I fell in love with music in the first place.

In 2025, my world expanded again: I became Head of Recordings, Publishing & Merch, Artist Manager, Creative Director and Social Media Lead for Present Inc., a forward-thinking ecosystem and one of the most exciting music companies of the new wave. In parallel, I founded therapARTist, a project centered on artist identity, depth, human connection, and creative empowerment. At the end of 2025, I also took on the role of A&R and Head of Digital for Wonder Manage, overseeing digital identity, creative strategy, and talent development for selected artists.

Across all these worlds — music, celebrities, athletes, influencers, tech, startups, branding — my work has always been about the same thing: I build people, systems, and identities. Not by following a formula, but by understanding the human core behind every talent and every project.
Outside of work, I am a traveller, a frequent flyer, a passionate cyclist and a skier. I am deeply connected to Budapest. I am also a father of two children and the life partner of a beautiful soul I’ve shared my world with for more than 18 years. I make mistakes, I grow, I evolve — constantly since Dec 4, 1984.

This biography is long because my path is long.
But the truth is simple:
I don’t do one job.
I build worlds.